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File: /var/www/clients/client10/web10/web/application/controllers/Home.php
Line: 7
Function: __construct

File: /var/www/clients/client10/web10/web/index.php
Line: 315
Function: require_once

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Severity: 8192

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Filename: core/Controller.php

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Backtrace:

File: /var/www/clients/client10/web10/web/application/controllers/Home.php
Line: 7
Function: __construct

File: /var/www/clients/client10/web10/web/index.php
Line: 315
Function: require_once

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Severity: 8192

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Line Number: 83

Backtrace:

File: /var/www/clients/client10/web10/web/application/controllers/Home.php
Line: 7
Function: __construct

File: /var/www/clients/client10/web10/web/index.php
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Function: require_once

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Backtrace:

File: /var/www/clients/client10/web10/web/application/controllers/Home.php
Line: 7
Function: __construct

File: /var/www/clients/client10/web10/web/index.php
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Function: require_once

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Backtrace:

File: /var/www/clients/client10/web10/web/application/controllers/Home.php
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Function: __construct

File: /var/www/clients/client10/web10/web/index.php
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Backtrace:

File: /var/www/clients/client10/web10/web/application/controllers/Home.php
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Function: __construct

File: /var/www/clients/client10/web10/web/index.php
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Function: __construct

File: /var/www/clients/client10/web10/web/index.php
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Function: require_once

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Function: __construct

File: /var/www/clients/client10/web10/web/index.php
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Line: 7
Function: __construct

File: /var/www/clients/client10/web10/web/index.php
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File: /var/www/clients/client10/web10/web/index.php
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File: /var/www/clients/client10/web10/web/index.php
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File: /var/www/clients/client10/web10/web/index.php
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File: /var/www/clients/client10/web10/web/index.php
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File: /var/www/clients/client10/web10/web/index.php
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File: /var/www/clients/client10/web10/web/index.php
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File: /var/www/clients/client10/web10/web/index.php
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File: /var/www/clients/client10/web10/web/index.php
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File: /var/www/clients/client10/web10/web/index.php
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File: /var/www/clients/client10/web10/web/index.php
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Function: __construct

File: /var/www/clients/client10/web10/web/index.php
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Filename: core/Loader.php

Line Number: 1284

Backtrace:

File: /var/www/clients/client10/web10/web/application/controllers/Home.php
Line: 7
Function: __construct

File: /var/www/clients/client10/web10/web/index.php
Line: 315
Function: require_once

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Filename: core/Loader.php

Line Number: 1284

Backtrace:

File: /var/www/clients/client10/web10/web/application/controllers/Home.php
Line: 7
Function: __construct

File: /var/www/clients/client10/web10/web/index.php
Line: 315
Function: require_once

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Message: Creation of dynamic property Home::$model_perintah is deprecated

Filename: core/Loader.php

Line Number: 359

Backtrace:

File: /var/www/clients/client10/web10/web/application/controllers/Home.php
Line: 9
Function: model

File: /var/www/clients/client10/web10/web/index.php
Line: 315
Function: require_once

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Severity: 8192

Message: Creation of dynamic property Home::$model_versi is deprecated

Filename: core/Loader.php

Line Number: 359

Backtrace:

File: /var/www/clients/client10/web10/web/application/controllers/Home.php
Line: 10
Function: model

File: /var/www/clients/client10/web10/web/index.php
Line: 315
Function: require_once

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Severity: 8192

Message: Creation of dynamic property Home::$model_buku is deprecated

Filename: core/Loader.php

Line Number: 359

Backtrace:

File: /var/www/clients/client10/web10/web/application/controllers/Home.php
Line: 11
Function: model

File: /var/www/clients/client10/web10/web/index.php
Line: 315
Function: require_once

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Message: Creation of dynamic property Home::$model_biodata is deprecated

Filename: core/Loader.php

Line Number: 359

Backtrace:

File: /var/www/clients/client10/web10/web/application/controllers/Home.php
Line: 12
Function: model

File: /var/www/clients/client10/web10/web/index.php
Line: 315
Function: require_once

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Severity: 8192

Message: Creation of dynamic property Home::$pagination is deprecated

Filename: core/Loader.php

Line Number: 1284

Backtrace:

File: /var/www/clients/client10/web10/web/application/controllers/Home.php
Line: 14
Function: library

File: /var/www/clients/client10/web10/web/index.php
Line: 315
Function: require_once

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Severity: 8192

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Filename: core/Loader.php

Line Number: 932

Backtrace:

File: /var/www/clients/client10/web10/web/application/controllers/Home.php
Line: 75
Function: view

File: /var/www/clients/client10/web10/web/index.php
Line: 315
Function: require_once

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Severity: 8192

Message: Creation of dynamic property CI_Loader::$benchmark is deprecated

Filename: core/Loader.php

Line Number: 932

Backtrace:

File: /var/www/clients/client10/web10/web/application/controllers/Home.php
Line: 75
Function: view

File: /var/www/clients/client10/web10/web/index.php
Line: 315
Function: require_once

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Severity: 8192

Message: Creation of dynamic property CI_Loader::$hooks is deprecated

Filename: core/Loader.php

Line Number: 932

Backtrace:

File: /var/www/clients/client10/web10/web/application/controllers/Home.php
Line: 75
Function: view

File: /var/www/clients/client10/web10/web/index.php
Line: 315
Function: require_once

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Severity: 8192

Message: Creation of dynamic property CI_Loader::$config is deprecated

Filename: core/Loader.php

Line Number: 932

Backtrace:

File: /var/www/clients/client10/web10/web/application/controllers/Home.php
Line: 75
Function: view

File: /var/www/clients/client10/web10/web/index.php
Line: 315
Function: require_once

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Severity: 8192

Message: Creation of dynamic property CI_Loader::$log is deprecated

Filename: core/Loader.php

Line Number: 932

Backtrace:

File: /var/www/clients/client10/web10/web/application/controllers/Home.php
Line: 75
Function: view

File: /var/www/clients/client10/web10/web/index.php
Line: 315
Function: require_once

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Severity: 8192

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Line Number: 932

Backtrace:

File: /var/www/clients/client10/web10/web/application/controllers/Home.php
Line: 75
Function: view

File: /var/www/clients/client10/web10/web/index.php
Line: 315
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Line Number: 932

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File: /var/www/clients/client10/web10/web/application/controllers/Home.php
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File: /var/www/clients/client10/web10/web/index.php
Line: 315
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File: /var/www/clients/client10/web10/web/index.php
Line: 315
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File: /var/www/clients/client10/web10/web/index.php
Line: 315
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Filename: core/Loader.php

Line Number: 932

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File: /var/www/clients/client10/web10/web/index.php
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File: /var/www/clients/client10/web10/web/index.php
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Function: view

File: /var/www/clients/client10/web10/web/index.php
Line: 315
Function: require_once

Sinergi Logistik Berbasis Teknologi: Strategi UMKM Ritel Tradisional Meningkatkan Kinerja Pemasaran

Penulis :

Fajar Adi Prakoso, Agus Suroso, Weni Novandari

Penerbit :

Universitas Jenderal Soedirman

Keywords :

Abstrak :

Editor Isi : Refius Pradipta Setyanto
Editor Bahasa : Vera Krisnawati
Tebal : vii, 112 halaman
Ukuran : 15,5 x 23 cm
ISBN : 978-623-465-365-6

Sinopsis :

Buku monograf ini membahas perkembangan ritel tradisional dalam menghadapi perubahan lingkungan bisnis pada era ekonomi digital. Perubahan perilaku konsumen, meningkatnya persaingan perdagangan modern, serta berkembangnya teknologi digital menyebabkan ritel tradisional perlu melakukan transformasi pada aktivitas distribusi, pelayanan, dan hubungan bisnis. Pembahasan dalam buku ini menempatkan service-dominant logic sebagai landasan dalam memahami pentingnya penciptaan nilai layanan melalui kolaborasi antara supplier, retailer, dan pelanggan dalam suatu ekosistem perdagangan yang saling terhubung. Kajian mengenai manajemen logistik, transformasi digital, serta integrasi aktivitas distribusi dijelaskan sebagai bagian penting dalam penguatan efektivitas pemasaran dan keberlangsungan usaha ritel tradisional. Buku ini juga menggambarkan perkembangan teknologi digital mampu memperkuat koordinasi distribusi, meningkatkan kualitas pelayanan, serta memperluas hubungan bisnis melalui integrasi sistem perdagangan modern. Pembahasan disusun secara sistematis dengan pendekatan akademik yang menekankan hubungan antara layanan, distribusi, teknologi, dan penguatan kinerja pemasaran pada sektor ritel tradisional.
Konsep tech-enhanced logistic synergy menjadi fokus utama dalam buku ini sebagai pendekatan baru yang mengintegrasikan teknologi digital dengan aktivitas logistik untuk mendukung penguatan kinerja pemasaran ritel tradisional. Integrasi tersebut menjelaskan pentingnya sinergi operasional antara supplier dan retailer dalam menciptakan distribusi lebih efektif, pelayanan lebih responsif, dan hubungan bisnis lebih kolaboratif. Buku ini memberikan pemahaman mengenai pentingnya transformasi digital dalam menciptakan sistem perdagangan yang adaptif terhadap perubahan pasar modern dan kebutuhan pelanggan makin dinamis. Pembahasan mengenai digitalisasi distribusi, kolaborasi bisnis, penguatan layanan pelanggan, dan integrasi platform digital disusun untuk memberikan gambaran mengenai arah perkembangan ritel tradisional di masa depan.
Kehadiran buku ini diharapkan dapat menjadi sumber referensi akademik dan praktis bagi mahasiswa, dosen, peneliti, pelaku usaha, dan pihak yang memiliki perhatian terhadap pengembangan sistem perdagangan ritel tradisional berbasis teknologi serta layanan modern. Perspektif yang disajikan dalam buku ini juga diharapkan mampu memperluas pemahaman mengenai pentingnya integrasi logistik, transformasi digital, dan kolaborasi layanan dalam menciptakan perdagangan lebih inovatif dan berkelanjutan.